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BBB National Programs in the News
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
Bloomberg I April 2024
Laura Brett, vice president of the National Advertising Division and Dona Fraser, senior vice president of privacy initiatives discuss how recent skincare brands are advising tweens to not buy their products.
In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims
HBW Insight I February 2024
AI has a place in the FTC's proposed rule to ban fake consumer reviews and testimonials in online advertising in the US for a reason, one that Mary Engle, executive vice president of policy at BBB National Programs acknowledges.
It's Not Easy Being Green: Preparing for the FTC's Updated Green Guides
AdWeek I October 2023
Laura Brett, vice president of the National Advertising Division outlines the importance of clear and truthful green advertising, how companies can help build consumer trust in green claims, and the 2024 release of the updated Green Guides.
Regulators Have Their Eye On The Dark Art Of Dark Patterns
AdExchanger I August 2023
Mary Engle, executive vice president of policy at BBB National Programs discusses the trend of state privacy laws calling out dark patterns as an unlawful data privacy practice.
50 Years of Advancing Responsible Child-Directed Marketing & Privacy
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
NAD 2024: Charting the Global Future of Ad Law
September 16-17, 2024 in New York City
Latest Announcements
Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program
McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...
BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board
McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation.
BBB National Programs Board of Directors Welcomes Three Esteemed New Board Members and Re-Elects Three Board Members
McLean, VA – December 18, 2023 – The Board of Directors of BBB National Programs today announced three new Board Members and the re-election of three returning Board Members for the 2023-2026 term.
Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.
Latest Decisions
National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado...
National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
New York, NY – April 12, 2024 – The National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for certain claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser.
BBB National Programs’ Privacy Watchdog Ensures Shein Adheres to Digital Advertising Privacy Best Practices
McLean, VA – April 11, 2024 - The Digital Advertising Accountability Program (DAAP) worked with global fast fashion retailer, Shein to bring its website and mobile apps into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA).
HiSmile Appeals National Advertising Division Recommendation to Discontinue Certain Claims for its Teeth Whitening Products
New York, NY – April 11, 2024 – In a challenge brought by P&G, the National Advertising Division recommended that HiSmile PTY discontinue certain safety and comparative claims for its teeth whitening products, PAP+ Strips and V34 Color Correcting Serum.
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
Upcoming Events
East Coast CARU Supporter Meeting
CARU’s 50th Anniversary Reception
Hot Topics: Advertising Claim Substantiation
Hot Topics: Advertising Today for What You Do Tomorrow
